{"id":1673,"date":"2026-05-08T12:00:00","date_gmt":"2026-05-08T12:00:00","guid":{"rendered":"https:\/\/www.knoxtera.com\/?p=1673"},"modified":"2026-05-12T11:39:25","modified_gmt":"2026-05-12T11:39:25","slug":"dlaczego-cyberatak-jest-dzis-kryzysem-reputacyjnym-a-nie-tylko-problemem-it","status":"publish","type":"post","link":"https:\/\/www.knoxtera.com\/en\/dlaczego-cyberatak-jest-dzis-kryzysem-reputacyjnym-a-nie-tylko-problemem-it\/","title":{"rendered":"Why is a cyberattack today a reputational crisis rather than just an IT problem?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1673\" class=\"elementor elementor-1673\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2801fca e-flex e-con-boxed e-con e-parent\" data-id=\"2801fca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd2d6b elementor-widget elementor-widget-text-editor\" data-id=\"cbd2d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">Czasy, w kt\u00f3rych cyberatak stanowi\u0142 wy\u0142\u0105cznie problem technologiczny, bezpowrotnie min\u0119\u0142y. Obecnie incydent rzadko ogranicza si\u0119 do warstwy IT \u2013 zamiast tego niemal zawsze uderza w relacje z klientami, sprzeda\u017c i wizerunek firmy. W praktyce oznacza to, \u017ce nie mamy ju\u017c do czynienia ze zwyk\u0142\u0105 awari\u0105, lecz z pe\u0142nowymiarowym kryzysem reputacyjnym.<\/p>\n<p data-path-to-node=\"2\">W zwi\u0105zku z tym zmiana perspektywy staje si\u0119 kluczowa dla zarz\u0105d\u00f3w oraz dzia\u0142\u00f3w PR. W rezultacie musimy pami\u0119ta\u0107 o jednej, brutalnej zasadzie: o ile in\u017cynierowie mog\u0105 sprawnie odbudowa\u0107 infrastruktur\u0119, o tyle utracone zaufanie rynku odzyskuje si\u0119 znacznie trudniej i wolniej.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef8aaf elementor-widget elementor-widget-heading\" data-id=\"6ef8aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cyberatak przesta\u0142 by\u0107 \u201espraw\u0105 IT\u201d <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9255e8 e-flex e-con-boxed e-con e-parent\" data-id=\"a9255e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a971d8b elementor-widget elementor-widget-text-editor\" data-id=\"a971d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">W przesz\u0142o\u015bci wiele incydent\u00f3w udawa\u0142o si\u0119 zamkn\u0105\u0107 wewn\u0105trz organizacji, poniewa\u017c problemy dotyczy\u0142y g\u0142\u00f3wnie system\u00f3w, sieci lub serwer\u00f3w. Jednak\u017ce dzisiejszy krajobraz zagro\u017ce\u0144 wygl\u0105da zupe\u0142nie inaczej.<\/p><p data-path-to-node=\"2\">W praktyce ataki ransomware zatrzymuj\u0105 dzia\u0142anie ca\u0142ych firm, a wyciek danych klient\u00f3w natychmiast uruchamia rygorystyczne obowi\u0105zki prawne i komunikacyjne. Co wi\u0119cej, przej\u0119cie baz danych prowadzi do publicznych pyta\u0144 o odpowiedzialno\u015b\u0107, ewentualne zaniedbania oraz realn\u0105 gotowo\u015b\u0107 organizacji na kryzys. W rezultacie cyberatak b\u0142yskawicznie przestaje by\u0107 technicznym problemem operacyjnym, a staje si\u0119 surowym testem dla marki.<\/p><h5 data-path-to-node=\"2\">Rynek i klienci zaczynaj\u0105 wtedy pyta\u0107:<\/h5><ul><li data-path-to-node=\"3,0,0\">czy firma rzetelnie przygotowa\u0142a si\u0119 na atak,<\/li><li data-path-to-node=\"3,1,0\">czy odpowiednio chroni\u0142a powierzone jej dane,<\/li><li data-path-to-node=\"3,2,0\">czy w komunikatach m\u00f3wi prawd\u0119 i panuje nad sytuacj\u0105,<\/li><li data-path-to-node=\"3,3,0\">a przede wszystkim \u2013 czy nadal mo\u017cna jej ufa\u0107.<br \/><br \/><\/li><\/ul><p data-path-to-node=\"4\">W\u0142a\u015bnie dlatego ten moment decyduje o tym, \u017ce incydent bezpiecze\u0144stwa opuszcza obszar IT i staje si\u0119 pe\u0142nowymiarowym kryzysem reputacyjnym. W konsekwencji walka nie toczy si\u0119 ju\u017c tylko o dost\u0119p do plik\u00f3w, ale o przetrwanie wizerunku firmy na rynku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e27c256 e-flex e-con-boxed e-con e-parent\" data-id=\"e27c256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a07e62c elementor-widget elementor-widget-heading\" data-id=\"a07e62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dlaczego cyberincydent tak silnie uderza dzi\u015b w reputacj\u0119 marki? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ab257 e-flex e-con-boxed e-con e-parent\" data-id=\"26ab257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12b9233 elementor-widget elementor-widget-text-editor\" data-id=\"12b9233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">Jeszcze niedawno wiele organizacji zak\u0142ada\u0142o, \u017ce klienci ignoruj\u0105 kwestie cyberbezpiecze\u0144stwa, dop\u00f3ki us\u0142uga po prostu dzia\u0142a. Obecnie jednak to przekonanie ca\u0142kowicie straci\u0142o na aktualno\u015bci.<\/p><p data-path-to-node=\"2\">W praktyce klienci, partnerzy biznesowi oraz opinia publiczna zacz\u0119li traktowa\u0107 skuteczn\u0105 ochron\u0119 danych jako integralny element jako\u015bci marki. W konsekwencji firma, kt\u00f3ra nie potrafi zabezpieczy\u0107 swoich system\u00f3w lub utrzyma\u0107 ci\u0105g\u0142o\u015bci dzia\u0142ania, b\u0142yskawicznie traci w oczach rynku. Co wi\u0119cej, otoczenie postrzega tak\u0105 organizacj\u0119 nie tylko jako technicznie niewydoln\u0105, ale przede wszystkim jako mniej wiarygodn\u0105 i skrajnie nieodpowiedzialn\u0105.<\/p><p data-path-to-node=\"3\">Taka zmiana postaw wynika z kilku kluczowych powod\u00f3w, kt\u00f3re trwale redefiniuj\u0105 wsp\u00f3\u0142czesne standardy zaufania w biznesie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9149d6 elementor-widget elementor-widget-text-editor\" data-id=\"f9149d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><b><span data-contrast=\"auto\">Dane klient\u00f3w s\u0105 dzi\u015b elementem relacji z mark\u0105<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Dane osobowe, dane finansowe, historia zakup\u00f3w, informacje o preferencjach czy dane kontaktowe to nie tylko zasoby operacyjne. To cz\u0119\u015b\u0107 relacji mi\u0119dzy mark\u0105 a klientem. Je\u015bli dochodzi do ich wycieku lub nieuprawnionego ujawnienia, klienci odbieraj\u0105 to nie jako \u201eawari\u0119 systemu\u201d, ale jako naruszenie zaufania.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"auto\">Cyberatak uderza w poczucie bezpiecze\u0144stwa<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Marka buduje obietnic\u0119: jako\u015bci, przewidywalno\u015bci, kontroli i odpowiedzialno\u015bci.\u00a0Cyberincydent\u00a0t\u0119 obietnic\u0119 podwa\u017ca. Klient zaczyna zadawa\u0107 sobie pytania:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">je\u015bli firma nie ochroni\u0142a moich danych, to co jeszcze mo\u017ce zawie\u015b\u0107,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">czy mog\u0119 nadal korzysta\u0107 z jej us\u0142ug,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">czy firma naprawd\u0119 panuje nad tym, co robi,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">czy kryzys zosta\u0142 opanowany, czy dopiero si\u0119 rozwija.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e3d14a e-flex e-con-boxed e-con e-parent\" data-id=\"3e3d14a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa18a7 elementor-widget elementor-widget-heading\" data-id=\"5fa18a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media i social media przyspieszaj\u0105 eskalacj\u0119  kryzysu reputacyjnego<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef59eb e-flex e-con-boxed e-con e-parent\" data-id=\"4ef59eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ae9b6 elementor-widget elementor-widget-text-editor\" data-id=\"d1ae9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Cyberincydenty\u00a0bardzo szybko wychodz\u0105 poza firm\u0119. Informacje rozchodz\u0105 si\u0119 przez portale bran\u017cowe, media biznesowe, LinkedIn, X, fora i komentarze klient\u00f3w. W efekcie organizacja traci czas, kt\u00f3ry kiedy\u015b mia\u0142a na spokojne \u201eogarni\u0119cie sprawy\u201d wewn\u0119trznie.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>Dzi\u015b kryzys dzieje si\u0119 r\u00f3wnolegle na dw\u00f3ch poziomach:\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">technicznym,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">komunikacyjnym.<br \/><br \/><\/span><\/li><\/ul><p><span data-contrast=\"auto\">Je\u015bli firma nie kontroluje drugiego z nich, traci kontrol\u0119 nad narracj\u0105.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a50a8fd e-flex e-con-boxed e-con e-parent\" data-id=\"a50a8fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f97005 elementor-widget elementor-widget-heading\" data-id=\"3f97005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Od incydentu do kryzysu reputacyjnego: jak wygl\u0105da ten mechanizm? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fae4fbb e-flex e-con-boxed e-con e-parent\" data-id=\"fae4fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afa825a elementor-widget elementor-widget-text-editor\" data-id=\"afa825a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Cyberatak nie staje si\u0119 kryzysem\u00a0reputacyjnym\u00a0automatycznie. Bardzo cz\u0119sto decyduje o tym spos\u00f3b reakcji firmy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Najcz\u0119stszy scenariusz wygl\u0105da tak:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Etap 1: dochodzi do incydentu<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Mo\u017ce to by\u0107\u00a0ransomware, wyciek danych, przej\u0119cie kont, niedost\u0119pno\u015b\u0107 system\u00f3w lub ujawnienie informacji o luce bezpiecze\u0144stwa.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Etap 2: pojawia si\u0119 niepewno\u015b\u0107<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Klienci, partnerzy i pracownicy nie wiedz\u0105:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">co si\u0119 sta\u0142o,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">jaki jest zakres problemu,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">czy ich dane s\u0105 zagro\u017cone,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">czy organizacja kontroluje sytuacj\u0119.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<h5><b><span data-contrast=\"auto\">Etap 3: firma komunikuje si\u0119 zbyt p\u00f3\u017ano lub zbyt niejasno<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">To jeden z najcz\u0119stszych b\u0142\u0119d\u00f3w. Organizacje czekaj\u0105, a\u017c \u201eb\u0119d\u0105 mia\u0142y pe\u0142ny obraz\u201d,\u00a0<\/span>\u00a0<br \/><span data-contrast=\"auto\">a w tym czasie przestrze\u0144 informacyjn\u0105 przejmuj\u0105:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">spekulacje,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">media,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">screeny\u00a0z\u00a0social\u00a0medi\u00f3w,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">wpisy klient\u00f3w,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">przecieki.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<h5><b><span data-contrast=\"auto\">Etap 4: problem technologiczny zamienia si\u0119 w problem zaufania<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Od tego momentu stawk\u0105 nie jest ju\u017c tylko przywr\u00f3cenie system\u00f3w, ale odpowied\u017a na pytanie: czy mo\u017cna nadal ufa\u0107 tej marce?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I w\u0142a\u015bnie tu zaczyna si\u0119 prawdziwy kryzys\u00a0reputacyjny.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a93ae02 e-flex e-con-boxed e-con e-parent\" data-id=\"a93ae02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bbde1 elementor-widget elementor-widget-heading\" data-id=\"e5bbde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dlaczego marketing i PR musz\u0105 by\u0107 cz\u0119\u015bci\u0105 odpowiedzi na cyberatak?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-183aec7 e-flex e-con-boxed e-con e-parent\" data-id=\"183aec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d77ae elementor-widget elementor-widget-text-editor\" data-id=\"63d77ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">W wielu organizacjach\u00a0cyberbezpiecze\u0144stwo\u00a0nadal bywa traktowane jako domena IT,\u00a0legalu\u00a0i\u00a0compliance. To zbyt w\u0105skie podej\u015bcie.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Je\u015bli incydent dotyczy klient\u00f3w, danych, dost\u0119pno\u015bci us\u0142ug albo zaufania do organizacji, to marketing i PR nie s\u0105 \u201ewsparciem dodatkowym\u201d. S\u0105 cz\u0119\u015bci\u0105 rdzenia reakcji.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Dzia\u0142 PR odpowiada za ram\u0119 komunikacyjn\u0105 kryzysu.<\/span><\/p><p><strong>To PR pomaga odpowiedzie\u0107 na pytania:\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jak m\u00f3wi\u0107 o incydencie,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">kiedy m\u00f3wi\u0107,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">kto powinien zabra\u0107 g\u0142os,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">jakie komunikaty trafi\u0105 do medi\u00f3w, klient\u00f3w i partner\u00f3w,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">jak utrzyma\u0107 sp\u00f3jno\u015b\u0107 mi\u0119dzy transparentno\u015bci\u0105 a odpowiedzialno\u015bci\u0105 prawn\u0105.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85182ab e-flex e-con-boxed e-con e-parent\" data-id=\"85182ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c6e97 elementor-widget elementor-widget-text-editor\" data-id=\"29c6e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><b><span data-contrast=\"auto\">Marketing odpowiada za do\u015bwiadczenie i percepcj\u0119 marki<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">To marketing najlepiej rozumie:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">jak klienci odbior\u0105 sytuacj\u0119,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">jakie obawy pojawi\u0105 si\u0119 po stronie odbiorc\u00f3w,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">kt\u00f3re kana\u0142y komunikacji s\u0105 najwa\u017cniejsze,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">jak nie pog\u0142\u0119bi\u0107 utraty zaufania przez zbyt techniczny lub defensywny j\u0119zyk.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<h5><b><span data-contrast=\"auto\">Zarz\u0105d odpowiada za wiarygodno\u015b\u0107<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">W kryzysie\u00a0cyberbezpiecze\u0144stwa\u00a0nie wystarczy komunikat \u201etrwaj\u0105 prace techniczne\u201d. Odbiorcy oczekuj\u0105 odpowiedzialno\u015bci, decyzji i przyw\u00f3dztwa. To oznacza, \u017ce zarz\u0105d musi by\u0107 gotowy nie tylko do podejmowania decyzji operacyjnych, ale te\u017c do zabrania g\u0142osu.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8647bbb e-flex e-con-boxed e-con e-parent\" data-id=\"8647bbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a393903 elementor-widget elementor-widget-text-editor\" data-id=\"a393903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><b><span data-contrast=\"auto\">Najcz\u0119stszy b\u0142\u0105d: firma skupia si\u0119 na systemach, a zaniedbuje komunikacj\u0119<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">To jeden z najbardziej kosztownych b\u0142\u0119d\u00f3w. Kiedy dochodzi do incydentu, organizacja naturalnie koncentruje si\u0119 na:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">ustaleniu przyczyny,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">zabezpieczeniu \u015brodowiska,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">ograniczeniu szk\u00f3d,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">przywr\u00f3ceniu dzia\u0142ania us\u0142ug.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">To wszystko jest konieczne. Problem polega na tym, \u017ce w tym samym czasie ro\u015bnie luka komunikacyjna. Je\u015bli firma nie komunikuje:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">pojawia si\u0119 chaos,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">narasta nieufno\u015b\u0107,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">klienci zaczynaj\u0105 tworzy\u0107 w\u0142asne interpretacje,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">media zaczynaj\u0105 szuka\u0107 odpowiedzi poza organizacj\u0105.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">W efekcie szkoda reputacyjna zaczyna \u017cy\u0107 w\u0142asnym \u017cyciem &#8211; niezale\u017cnie od tego,\u00a0<\/span><span data-contrast=\"auto\">jak sprawnie pracuje zesp\u00f3\u0142 techniczny.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cdcd8 elementor-widget elementor-widget-heading\" data-id=\"33cdcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co naprawd\u0119 oceniaj\u0105 klienci po incydencie bezpiecze\u0144stwa <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b0b0e6 e-flex e-con-boxed e-con e-parent\" data-id=\"5b0b0e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f43a8 elementor-widget elementor-widget-text-editor\" data-id=\"a4f43a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Wbrew pozorom klienci nie oceniaj\u0105 wy\u0142\u0105cznie samego faktu, \u017ce dosz\u0142o do incydentu. Coraz cz\u0119\u015bciej oceniaj\u0105 te\u017c to, jak firma zareagowa\u0142a.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h5><span data-contrast=\"auto\">Najwa\u017cniejsze s\u0105 dla nich zwykle cztery rzeczy:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><ul><li data-path-to-node=\"1,0,0\"><b data-path-to-node=\"1,0,0\" data-index-in-node=\"0\">Dynamika reakcji<\/b> \u2013 Jak szybko organizacja podj\u0119\u0142a dialog z otoczeniem i czy zw\u0142oka nie odda\u0142a pola do spekulacji?<\/li><li data-path-to-node=\"1,1,0\"><b data-path-to-node=\"1,1,0\" data-index-in-node=\"0\">Precyzja przekazu<\/b> \u2013 Czy marka operuje konkretami, czy pr\u00f3buje ukry\u0107 fakty za barier\u0105 technicznego \u017cargonu?<\/li><li data-path-to-node=\"1,2,0\"><b data-path-to-node=\"1,2,0\" data-index-in-node=\"0\">Transparentno\u015b\u0107 dzia\u0142a\u0144<\/b> \u2013 Na ile szczerze firma komunikuje obecny stan wiedzy oraz harmonogram dalszych krok\u00f3w naprawczych?<\/li><li data-path-to-node=\"1,3,0\"><b data-path-to-node=\"1,3,0\" data-index-in-node=\"0\">Kultura odpowiedzialno\u015bci<\/b> \u2013 Czy organizacja w pe\u0142ni przejmuje kontrol\u0119 nad sytuacj\u0105, czy usi\u0142uje zrzuci\u0107 win\u0119 na czynniki zewn\u0119trzne?<br \/><br \/><\/li><\/ul><p><span data-contrast=\"auto\">Bardzo cz\u0119sto to nie sam cyberatak niszczy reputacj\u0119 najmocniej, ale \u017ale poprowadzona komunikacja po incydencie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efccba3 e-flex e-con-boxed e-con e-parent\" data-id=\"efccba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983d8cb elementor-widget elementor-widget-heading\" data-id=\"983d8cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co oznacza to w praktyce dla dzia\u0142\u00f3w marketingu i PR <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ab014 e-flex e-con-boxed e-con e-parent\" data-id=\"24ab014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd2a94 elementor-widget elementor-widget-text-editor\" data-id=\"0cd2a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Dla\u00a0marketer\u00f3w\u00a0i specjalist\u00f3w PR najwa\u017cniejszy wniosek jest prosty:\u00a0cyberkryzys\u00a0trzeba traktowa\u0107 jak pe\u0142noprawny kryzys\u00a0reputacyjny. To oznacza, \u017ce zespo\u0142y komunikacyjne powinny by\u0107 przygotowane jeszcze zanim cokolwiek si\u0119 wydarzy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>W praktyce warto mie\u0107 przygotowane:\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">podstawowe scenariusze komunikacyjne po incydencie,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">list\u0119 interesariuszy i ich potrzeb informacyjnych,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">wst\u0119pne komunikaty typu holding\u00a0statement,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">podzia\u0142 odpowiedzialno\u015bci mi\u0119dzy IT,\u00a0security,\u00a0legal, PR i zarz\u0105d,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">zasady komunikacji do klient\u00f3w, medi\u00f3w i pracownik\u00f3w,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">plan dzia\u0142ania na pierwsze 24-48 godzin kryzysu.<br \/><br \/><\/span><\/li><\/ul><p><span data-contrast=\"auto\">To nie oznacza, \u017ce marketing ma \u201ezarz\u0105dza\u0107 cyberbezpiecze\u0144stwem\u201d. Oznacza, \u017ce powinien by\u0107 gotowy zarz\u0105dza\u0107 tym, jak incydent wp\u0142ywa na percepcj\u0119 marki.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5c8bad e-flex e-con-boxed e-con e-parent\" data-id=\"f5c8bad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bff402 elementor-widget elementor-widget-text-editor\" data-id=\"5bff402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><b><span data-contrast=\"auto\">Cyberodporno\u015b\u0107\u00a0to tak\u017ce odporno\u015b\u0107\u00a0reputacyjna<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">Coraz wi\u0119cej organizacji inwestuje w technologie bezpiecze\u0144stwa, monitoring, backup, EDR czy SOC. To konieczne. Ale z perspektywy biznesu i marki sama odporno\u015b\u0107 techniczna nie wystarczy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Firma mo\u017ce dobrze zareagowa\u0107 operacyjnie i jednocze\u015bnie \u017ale wypa\u015b\u0107 komunikacyjnie. Mo\u017ce szybko opanowa\u0107 incydent, ale straci\u0107 zaufanie przez:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">milczenie,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">niesp\u00f3jne komunikaty,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">brak empatii wobec klient\u00f3w,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">chaotyczn\u0105 obecno\u015b\u0107 w mediach.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Dlatego dzi\u015b\u00a0cyberodporno\u015b\u0107\u00a0trzeba rozumie\u0107\u00a0szerzej,\u00a0jako po\u0142\u0105czenie:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">gotowo\u015bci technologicznej,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">gotowo\u015bci procesowej,<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">i gotowo\u015bci komunikacyjnej.<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Dla dzia\u0142\u00f3w marketingu i PR to wa\u017cna zmiana.\u00a0Cyberbezpiecze\u0144stwo\u00a0nie jest ju\u017c obszarem \u201eobok marki\u201d. Jest jednym z element\u00f3w, kt\u00f3re t\u0119 mark\u0119 realnie chroni\u0105 lub os\u0142abiaj\u0105.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1595cd8 e-flex e-con-boxed e-con e-parent\" data-id=\"1595cd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea51f3f elementor-widget elementor-widget-heading\" data-id=\"ea51f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podsumowanie: cyberatak to test wiarygodno\u015bci marki <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06fd77f e-flex e-con-boxed e-con e-parent\" data-id=\"06fd77f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f1097 elementor-widget elementor-widget-text-editor\" data-id=\"34f1097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">Nale\u017cy przede wszystkim zrozumie\u0107, \u017ce wsp\u00f3\u0142czesny cyberatak przesta\u0142 by\u0107 wy\u0142\u0105cznie domen\u0105 dzia\u0142\u00f3w IT. W praktyce jego skutki b\u0142yskawicznie wykraczaj\u0105 poza infrastruktur\u0119, uderzaj\u0105c bezpo\u015brednio w klient\u00f3w, partner\u00f3w biznesowych oraz wizerunek marki w mediach.<\/p><p data-path-to-node=\"2\">W zwi\u0105zku z tym, z punktu widzenia reputacji, kluczowe pytanie nie brzmi ju\u017c tylko: \u201eczy dosz\u0142o do incydentu?\u201d. Zamiast tego rynek ocenia przede wszystkim to, jak firma zareagowa\u0142a, jak\u0105 przyj\u0119\u0142a narracj\u0119 oraz czy potrafi\u0142a utrzyma\u0107 zaufanie w samym szczycie kryzysu. <a href=\"https:\/\/www.knoxtera.com\/jak-przygotowac-dzial-pr-i-marketingu-na-kryzys-po-wycieku-danych\/\">W\u0142a\u015bnie dlatego dzia\u0142y marketingu, PR oraz zarz\u0105d musz\u0105 aktywnie uczestniczy\u0107 w przygotowaniach do cyberincydentu \u2013 nie w formie reakcji po fakcie, lecz jako fundament strategii prewencyjnej.<\/a><\/p><p data-path-to-node=\"3\">Co istotne, tylko zintegrowane podej\u015bcie pozwala zminimalizowa\u0107 straty wizerunkowe. Je\u015bli zatem chcesz przygotowa\u0107 swoj\u0105 organizacj\u0119 nie tylko na sam atak, ale tak\u017ce na jego dalekosi\u0119\u017cne skutki reputacyjne, skontaktuj si\u0119 z zespo\u0142em Knoxtera. W rezultacie sprawdzisz, jak skutecznie po\u0142\u0105czy\u0107 cyberbezpiecze\u0144stwo, gotowo\u015b\u0107 operacyjn\u0105 i profesjonaln\u0105 komunikacj\u0119 kryzysow\u0105 w jeden sp\u00f3jny model odporno\u015bci biznesowej.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Czasy, w kt\u00f3rych cyberatak stanowi\u0142 wy\u0142\u0105cznie problem technologiczny, bezpowrotnie min\u0119\u0142y. Obecnie incydent rzadko ogranicza si\u0119 do warstwy IT \u2013 zamiast tego niemal zawsze uderza w relacje z klientami, sprzeda\u017c i wizerunek firmy. W praktyce oznacza to, \u017ce nie mamy ju\u017c do czynienia ze zwyk\u0142\u0105 awari\u0105, lecz z pe\u0142nowymiarowym kryzysem reputacyjnym. W zwi\u0105zku z tym zmiana [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dlaczego cyberatak jest dzi\u015b kryzysem reputacyjnym? -<\/title>\n<meta name=\"description\" content=\"Cyberatak to nie tylko incydent IT. 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